From product protection to supply chain efficiency Vasilis Exarchos President HPPA Read HPPA’s latest article in the new issue of Pack Insights magazine. In e-commerce, effective packaging must combine protection, efficiency and customer experience: from right-sizing and logistics optimisation to easy product returns. E-commerce has fundamentally changed not only the way we shop, but also how products are packaged, stored, transported and ultimately delivered to consumers. A

Maritina Mantzavinatou Director General HPPA For many years, the primary purpose of packaging was clear: to protect the product, facilitate its transportation and storage, and ensure that it reached its final destination safely. Today, however, its role has expanded significantly. In an environment where brands are constantly seeking new ways to differentiate themselves and consumers are exposed to hundreds of commercial messages every day, packaging has become one of the mos

Christos Vassiliou Member of the Board of Directors of HPPA Food safety is currently one of the most important priorities in the entire supply chain, from production to the store shelf and ultimately the consumer. Packaging plays a crucial role in safeguarding products, ensuring not only their quality but also their hygiene. In this context, paper corrugated packaging emerges as one of the most reliable and safe solutions for the transport and distribution of food. Corrugated

Diogenis Vassiliou Member of the Board of Directors of the Association of Greek Paper Packaging Producers Purchasing & Administration Manager Nova Packaging Hellas For many years, the value of a paper package was mainly measured until the moment the product reached the final consumer. Product protection, safe transportation, storage and brand promotion were the main evaluation criteria. Today, however, the debate around paper packaging has changed substantially. The question

Corrugated paper packaging is one of the most mature and dynamic industries of the Greek economy. With a turnover of up to 1 billion. and approximately 3,000 employees, the sector supports critical value chains – from agricultural products and food to e-commerce and industrial production. Read the article here