From product protection to supply chain efficiency Vasilis Exarchos President HPPA Read HPPA’s latest article in the new issue of Pack Insights magazine. In e-commerce, effective packaging must combine protection, efficiency and customer experience: from right-sizing and logistics optimisation to easy product returns. E-commerce has fundamentally changed not only the way we shop, but also how products are packaged, stored, transported and ultimately delivered to consumers. A

Maritina Mantzavinatou Director General HPPA For many years, the primary purpose of packaging was clear: to protect the product, facilitate its transportation and storage, and ensure that it reached its final destination safely. Today, however, its role has expanded significantly. In an environment where brands are constantly seeking new ways to differentiate themselves and consumers are exposed to hundreds of commercial messages every day, packaging has become one of the mos

HPPA participated in the event "This is a Printing House!", organized by Pack Print Science, in collaboration with GRAPHMEDLAB of the University of West Attica and with the support of the Hellenic Parliament. The event was an important initiative for the promotion of Graphic Arts, Printing and Packaging, bringing together the academic community, industry and institutional bodies. In the first panel, on "From the present to the future: The Graphic Arts, Printing & Packaging se